technology roadmap prioritization in acquisition layer with ranking options of market layer: a case study

roadmap is a strategic plan that describes the steps an organization needs to take to achieve stated outcomes and goals in different layers and these layers are closely related to each other. lower layer are more important in planning processes. acquisition layer is one of the most crucial layers in road mapping process. today there are some international organizations that do policy making and depict technology roadmap in different areas. manufacturing firms always had the limitation of utilizing these roadmaps. in this paper we examined electric and plug-in hybrid electric vehicles technology roadmap of international energy agency. batteries as a hurdle in acquisition layer and electric cars of 2011 was ranked and prioritized from difference perspective, which can be used in technological development activities as guidance.